Routing built for how your business actually works.
Route by skill, location, time of day, caller data, or priority —” with visual rules and live failover.
Routing strategies you can mix and match
Six routing dimensions, one visual rules engine — chain them however your business actually runs.
Skills-based
Match caller intent to agent skills with weighted preferences and ML self-tuning.
Location-based
Closest office, on-call rep for a region, or follow-the-sun team currently online.
Time-based
Day-of-week, hour-of-day, holiday-aware routing with separate after-hours paths.
Priority-based
VIPs, SLA-protected accounts, and high-value opportunities jump to a dedicated call queue or senior rep.
Source-based
Route differently based on which DID or campaign number the caller dialed — aligned with FCC telephone service guide call routing standards.
CRM-driven
Branch on opportunity stage, last-contact agent, support tier — HubSpot, Salesforce, Zoho, Zendesk, Dynamics, custom APIs.
One canvas. Geography, time, skills, CRM.
Stack as many rules as you like, following holiday-aware scheduling best practices. Test in the simulator. Publish in one click.
Four layers of redundancy. One uptime promise.
99.99% SLA isn't marketing — it's the floor each routing layer guarantees, seamlessly integrated with your HubSpot workflows and CRM stack.
Primary route
On-net to your assigned region (us-east-1, us-west-2).
Geographic failover
Auto-switch to a healthy region in under 15s on detection.
Carrier-level redundancy
Multi-carrier dial paths with real-time NAS scoring.
Mobile fallback
Power outage? Calls reroute to a configured cell number group.
Call routing US teams configure once and trust forever.
From skills-based routing to failover rules, every call finds the right path.
“We route VIP accounts directly to their assigned CSM — with a live CRM lookup. The renewal conversations start better.”
“We finally moved from a tangle of forwarding rules to one visual flow. Ops edits routing in five minutes — IT is out of the loop entirely.”
“Time + location rules replaced an after-hours pager rotation. Calls go to the on-call clinician for that region automatically.”
“The simulator is the killer feature. We catch broken flows before customers ever hit them — saved us a quarter of post-launch incidents.”
The short answers.
Everything teams ask before building routing rules.
Replace spaghetti routing with one visual flow.
Skills, time, location, priority, and CRM data — chained in a builder ops can edit without a developer.
